Discover how customer-driven pricing sets prices based on perceived value and its impact on e-commerce, affecting consumer choices and competitive strategy.

SUNNYVALE, Calif., Jan. 28, 2026 (GLOBE NEWSWIRE) -- Illumio, Inc., the breach containment company, today announced it has been recognized as a Customers’ Choice in the Gartner Peer Insights™ Voice of ...

CAMBRIDGE, Mass., Jan. 27, 2026 (GLOBE NEWSWIRE) -- Akamai Technologies, Inc. (NASDAQ: AKAM), has been named a Customers’ Choice in the January 2026 Gartner Peer Insights “Voice of the Customer” for ...

Wiland™, the leading provider of data-driven marketing intelligence, today announced the launch of MarketSignals™ Custom Personas, a new custom segmentation solution that uses proprietary consumer ...

MarketSignals™ Custom Personas powered by real spend data—built to help you find, keep, and grow your most valuable customers. NIWOT, Colo.--(BUSINESS WIRE)--Wiland™, the leading provider of ...

To learn more about our editorial approach, explore The Direct Message methodology. Every marketer has sat through the presentation. The consultant clicks to the next slide, revealing a detailed ...

Most businesses waste thousands targeting "who" their customer is, while ignoring "why" they buy. This forensic guide dismantles the Psychographics vs Demographics debate, offering a roadmap to ...

Guests were sent scrambling on Nov. 9 when the hotel-and-apartment rental company Sonder abruptly shut down during their stays. Their keycards suddenly stopped working, locking some customers out with ...

Being intentionally choiceful about which customers you serve is not a new idea. Yet too many leaders avoid it, hanging on to wrong customers who cost more in time, energy, and reputation than they’re ...