A team of researchers has found a way to steer the output of large language models by manipulating specific concepts inside ...

The addition of social performance data in GSC reflects how discovery, trust, and visibility now span search engines and social platforms. Google has been testing Social Channel Insights inside Google ...

DeepSeek published a paper outlining a more efficient approach to developing AI, illustrating the Chinese artificial intelligence industry’s effort to compete with the likes of OpenAI despite a lack ...

Gift giving is arguably one of the most joyous and stressful parts of the holiday season. Figuring out who you need to shop for and how much you should spend on everyone on your list is enough to make ...

Asad Kausar is CEO at Dabaran, a premier Chicago-based SEO agency helping businesses grow their online presence and expand their audience. I take rankings seriously because my clients’ revenue depends ...

Timi is a news and deals writer who's been reporting on technology for over a decade. He loves breaking down complex subjects into easy-to-read pieces that keep you informed. But his recent passion ...

For years, marketers built their strategies around a clear and visible funnel: awareness, consideration, conversion. It worked well in a web where behaviors were traceable, people clicked links, ...

If you want to solve a tricky problem, it often helps to get organized. You might, for example, break the problem into pieces and tackle the easiest pieces first. But this kind of sorting has a cost.

In a recent social media post, Peter Ray, senior director of medicinal chemistry at Recursion Pharmaceuticals, Inc. (NASDAQ:RXRX), drew attention to a new article in WIRED from Veronique Greenwood ...

B2B marketing leaders face a harsh reality: Buyers aren’t searching for information the way they used to, but most marketing teams are optimizing as if they are. Even as organic traffic declines, many ...

Forward-looking: A team of Australian researchers has unveiled a breakthrough method for extracting gold that could dramatically reduce the environmental and health hazards long associated with mining ...