Google’s first-stage retrieval still runs on word matching, not AI magic. Here’s how to use content scoring tools accordingly ...

The Endless Thread team talks with food author and baker Ruby Tandoh about how online food culture is changing what we cook and eat. Amory Sivertson and Ben Brock Johnson report. This segment aired on ...

Adam Aleksic's Roman Empire is language, particularly how algorithms are changing the way we all use words. This week, Endless Thread gets algospeak-pilled and learns how "unalive" spread from a kids' ...

Google has rolled out fewer confirmed search ranking updates in 2025, then it did in all the past years where Google confirmed these updates. Google rolled out only four confirmed updates in 2025, ...

Google launched four official and confirmed algorithmic updates in 2025, three core updates and one spam update. This is in comparison to last year, in 2024, where we had seven confirmed updates, then ...

Search engines have evolved significantly from basic keyword matching to intelligent systems leveraging artificial intelligence (AI). This transformation prompts an important question: when it comes ...

The original version of this story appeared in Quanta Magazine. Imagine a town with two widget merchants. Customers prefer cheaper widgets, so the merchants must compete to set the lowest price.

All of modern mathematics is built on the foundation of set theory, the study of how to organize abstract collections of objects. But in general, research mathematicians don’t need to think about it ...

I am seeing some signs of a Google search ranking update over the past day or so but the chatter is super limited right now. Many of the tools spike yesterday but like I said, the SEO community ...

Imagine a town with two widget merchants. Customers prefer cheaper widgets, so the merchants must compete to set the lowest price. Unhappy with their meager profits, they meet one night in a ...