This Marketing Move Made Surf Excel a Household Name
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This Marketing Move Made Surf Excel a Household Name
This is the story of how Surf Excel transformed India’s laundry habits through powerful branding and smart positioning. When Hindustan Unilever first introduced Surf in 1959, detergent powder was seen as expensive, and most households relied on basic washing soaps. Instead of competing on price, the brand positioned itself as a premium, high ...
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