The Advertising Standards Authority have been triggered. By this advert from The Warehouse. Apparently, suggesting that small children can't do long division (they generally can't) is 𝐛𝐚𝐬𝐞𝐝 𝐨𝐧 𝐚 𝐬𝐭𝐞𝐫𝐞𝐨𝐭𝐲𝐩𝐞 𝐭𝐡𝐚𝐭 “𝐠𝐢𝐫𝐥𝐬 𝐚𝐫𝐞𝐧’𝐭 𝐠𝐨𝐨𝐝 𝐚𝐭 𝐦𝐚𝐭𝐡𝐬”. (Actually, small boys wouldn't be that good at it either.) Shouldn't they be more offended by the fact that boys could also have a purple backpack? Are the ASA stereotyping?!? The ASA needs a cup of tea and a lie dow

Dear Kingsmill and Buckinghamshire & Surrey Trading Standards - why is a UK company STILL using this US health claim? ABF Grain Products uses the health halo of wholegrain to encourage shoppers to buy Kingsmill 50 / 50, making the claim that the product has ‘50% of your daily whole grain in 2 slices’. The Real Bread Campaign contacted the company, pointing out that: > the term whole grain / wholegrain is not defined in UK food marketing law. > the product is sold to shoppers in the UK but, rathe

3.2K views · 25 reactions | The Advertising Standards Authority for Ireland is to use artificial intelligence to identify social media posts by influencers that are in breach of the advertising code | Read more: https://bit.ly/41D1jZC | RTÉ News | Facebook